Research into psychology

Things to research

                -business model

= a plan for the successful operation of a business, identifying sources of                                       revenue, the intended customer base, products, and details of financing

                – pedagogy:

= the method and practice of teaching, especially as an academic subject                                         or theoretical concept

                – psychology/memory/teen and child psychology -how they learn

= the scientific study of the human mind and its functions, especially                                               those affecting behaviour in a given context.

synonyms: study of the mind, science of the mind, science of the                                 personality,

= study of the mental processes

“she has a degree in psychology”


= The ability to understand and share the feelings of another


Start – psychology:memory

Initial research:

How We Make Memories – Crash Course Psychology #13

  • Definition of memory = learning that has persisted over time – information that has been stored and in many cases, can be recalled


Usually the human mind accesses its memory in three different ways –


recall – a measure of memory in which the person must retrieve information learned earlier


recognition – a measure of memory in which the person needs only identify items previously learned


relearning – a measure of memory that assesses the amount of times saved when learning material again – refreshing or reinforcing old information


  • encode and store memory

late 1960’s american psychologists richard atkinson and richard shiffrin figured out enough about the process of memory formation to break it down into three stages, first its encoded, then stored, later retrieved

sensory memory

working / short term memory

long-term memory storage


Richard Atkinson and Richard Shiffrin model was later updated, and short term memory became working memory = auditory rehearsal, central executive , and visual-spatial information


  • The difference between implicit automatic and effortful explicit processing


Explicit memory – memory or facts and experiences that one can consciously know and “declare” when we consciously and actively try to learn something


Implicit memory – retention independent of conscious recollection, good example is classically conditioned associations, when we learn something automatically through an event or experience, I know putting my hand in fire is bad because I burnt myself once before


  • How shallow and deep processing work, and a few types of long-term storage


Shallow processing – encoding information on basic auditory or visual levels, based on the sound, structure or appearance of a word


deep processing – encodes semantically based on actual meaning associated with the word


To really, really, make something stick, connected it to something meaningful or related to your own personal, emotional experience


How well you encode and store memory depends on both the time you spend on it and how you made it personally relevant to you


Other videos for initial research into phycology:

How to Train a Brain – Crash Course Psychology #11

The Bobo Beatdown – Crash Course Psychology #12

How We Make Memories – Crash Course Psychology #13

Remembering and Forgetting – Crash Course Psychology #14

Cognition: How Your Mind Can Amaze and Betray You – Crash Course Psychology #15

The Power of Motivation: Crash Course Psychology #17

The Growth of Knowledge: Crash Course Psychology #18

Adolescence: Crash Course Psychology #20

Measuring Personality: Crash Course Psychology #22

Emotion, Stress and Health: Crash Course Psychology #26

Social Thinking: Crash Course Psychology #37

Social Influence: Crash Course Psychology #38



more things to research


Contextual design

Human computer interaction

Human interactivity

Empirical measurement

Activity theory



Memory palace/memory mnemonics


A designer’s innovative approach to branding storytelling and experience design


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