Character Design

The audience we are aiming the project at are a demographic of young adolescents or younger. The product is really aimed for any one interested in taking exercise seriously or simply wants to learn proper technique however we want the product to be visually appealing and attractive to younger audience so we will try to design the character for them.

Research influence for characters

  • Inside out
  • Aladdin
  • Hercules
  • Infographics on anatomy
  • Children’s picture books
  • Inner workings Andrew Loomis
  • Burne Hogarth

Mood shapes

It’s no secret that Shapes are continuously used within character design to visually communicate the personality of a character, this is because the language of shape tends to be some-what universal, this is because it originates very much from nature. Rounded shapes tend to be safe, while angular shapes are potentially dangerous. It is from the research I did for my dissertation I learned that these instinctive reactions are inherited from our ancestors and based off their experiences, much like our instinctive reactions to colours which we are also inherited and, while we are not able to physically touch these shapes, the sight of these or simply the representation of these shapes are enough to in provoke a similar reaction


Mood Symbols 01.pngMood Symbols 02.pngMood Symbols 03.png


Side note:

A shape that is often used for villainous characters is the triangle (pointed spikes), however, this shape doesn’t automatically give a character the quality of being evil, only when combining it with other shapes does it help to give a character a villainous appearance, or communicate qualities that can be attributed to that of a Villain.

DSC_0261.JPGDSC_0262.JPGDSC_0263.JPGinside out 01.pnginside out 02.pnginside out 03.png

The characters of Disney’s “Aladdin” are some great examples of character design, and the character Jafar illustrates how triangles alone do not give a character the quality of being evil. The main antagonist, Jafar, is equally intimidating as he is menacing, just about all of jafar’s features are pointed, and he towers over every other character with the exception of the genie.

Jafar’s height combined with his slim figure give him an overarching shape of a rectangle standing upright or a vertical line, giving him communicating qualities such as dignity, imperious, and austerity, all of which are present within Jafar’s character. Also, he wouldn’t be as intimidating if he wasn’t as tall, or if his width was equal to his height, his appearance would seem off or skewed.


Inner workings

Inner Workings is an American hand-drawn/computer-animated adventure short film produced by Walt Disney Animation Studios. It is directed by Leo Matsuda and produced by Sean Lurie

The short follows the inner workings of Paul, a man living in 1980s California.[1] Paul’s Brain, Heart, Lungs, Stomach and even his Bladder and kidneys all awaken on a typical day for work. Heart expresses desires to try a large breakfast special at the urging of Paul’s Stomach, play around on the beach, and try out a new pair of sunglasses at a stand run by an attractive vendor. However, Brain simply wants Paul to get to work on time at Boring, Boring & Glum and avoid possible hazards along the way. Fed up with Heart’s constant sidetracked nature, Brain takes away Heart’s control so that Paul can get to work on time. He and dozens of other employees sit at desks and enter data into their computers, moving in monotonous unison. Brain takes notice of the dreary routine of Paul’s life and comes to realize that this cycle will eventually lead to his death as a sad, miserable, lonely man.

During lunchtime, Brain gives control of Paul back to Heart, who sends him off to partake of the activities that Brain had passed up on the way to the office. Paul returns to work afterward, happy and content, and begins to dance to a lively beat whose energy quickly spreads to his coworkers and even to his elderly bosses. During the credits, Paul is shown performing other fun activities with his bosses and coworkers, and apparently marries the sunglasses vendor and starts a family with herInner workings.png

DreamWorks and Disney’s 2d animated movies (Tarzan, Aladdin, Hercules, etc.)

An empire built on the imagination of Walt Disney and millions of other minds, The Walt Disney Company has always been a jewel in the world of entertainment and beyond. For years with its timeless stories, memorable characters, and breathtaking innovations, Disney has touched the hearts of fans and audiences all over the world.

Like many other artist, before and after me, animated movies of Walt Disney Studios inspired me from a young age with their stunning visuals, wonderful narratives, and their brilliant character designs. Because our project is going to be focusing physical activity, anatomy is going to play a big role, for this reason I decided to look at the designs of characters from other Disney animations, such as Tarzan, Aladdin and Hercules. I’m also inspired by the 2d animations of DreamWorks, such as Sinbad, Prince of Egypt, and Road to El Dorado

Children’s picture books

Since we want to inspire kids to take an interest in physical education and exercise we thought it might be a good idea to look at the artwork of picture books and incorporate a bit of their style into character designs

Stevens universe

First airing on November 4th, 2013, Steven Universe is a coming-of-age story told from the perspective of Steven, the youngest member of the group, the Crystal Gems, a team of magical guardians, and protectors of the Universe. The animated series was conceived as part of the shorts development initiative at Cartoon Network Studios, and is created by Emmy and Annie Award-nominated writer and storyboard artist, Rebecca Sugar. Sugar is Cartoon Network’s first solo female show creator.



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